Giorgio Armani: The King of Fashion Leaves Behind a Legacy of Elegance and Revolution




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Image: Giorgio Armani, the visionary designer who revolutionized fashion

An Unforgettable Legacy

The world of fashion has lost its king. On September 4, 2025, Giorgio Armani, the legendary Italian designer who revolutionized modern tailoring and built a multi-billion dollar empire, passed away peacefully at age 91, surrounded by loved ones . For those of us at Star and Shield Clothing who study fashion history and craftsmanship, Armani’s death marks not just the end of an era, but an opportunity to reflect on what made his contribution to global style so enduringly significant.

Armani worked until his final days, dedicating himself to his company, collections, and numerous projects . His passing comes just weeks before planned celebrations for his brand’s 50th anniversary, casting a somber shadow over Milan Fashion Week . The Armani Group announced that while the funeral would be private per Armani’s wishes, his casket would be open for viewing on September 6 and 7 at the company’s Milan headquarters on Via Bergognone .

The Armani Revolution: Rewriting the Rules of Fashion

Transforming the Jacket, Transforming Fashion

Armani’s revolution began with a simple yet radical act: reimagining the jacket. In the 1970s, he deconstructed this foundational garment, tearing out padding, adjusting proportions, and moving buttons until he created something “supple as a cardigan, light as a shirt” . This innovative approach became his signature philosophy: “Removing all rigidity from the garment and discovering an unexpected naturalness” .

This revolutionary tailoring approach didn’t just change clothes—it changed how people felt in them. Armani often said that “the point of fashion was to make people feel good about themselves,” and he railed against the “rigid, fussy lines that traditionally defined high tailoring” . His designs offered wearers both physical comfort and psychological confidence, creating garments that served as armor for modern life without sacrificing elegance.

Redefining Gender in Fashion

Armani possessed an almost prophetic understanding of social change, particularly regarding gender roles. He famously noted: “I had the feeling of what actually happened – women getting to the forefront in the workplace, men accepting their soft side – early in my career, and that was the base of my success” .

His design philosophy consciously blurred gender boundaries:

· For men: He softened menswear, creating suits that were more sensual and less restrictive, reflecting changing masculine ideals .
· For women: He designed power suits that provided “dignity in their work life” , offering alternatives to the stiff dresses previous generations had worn to offices.

As fashion historian Judith Thurman noted, Armani’s designs allowed wearers to project “power, nonchalance, sexual cool, entitlement” . This innovative approach to gender in fashion arguably paved the way for today’s more fluid approaches to clothing and identity.

Building an Empire: The Armani Business Philosophy

Uncompromising Independence

In an industry increasingly dominated by conglomerates like LVMH and Kering, Armani maintained fierce independence, refusing numerous acquisition offers over the years . This independent stance now leaves questions about the future of his business in a luxury industry dominated by heavyweight groups .

His business strategy included:

· Vertical expansion: Diversifying into new product categories including perfumes, home interiors, hotels, and even chocolates
· Tiered branding: Launching diffusion lines like Emporio Armani and Armani Exchange to capitalize on his famous name while reaching different market segments
· Global vision: Building early strong presence in Asian markets

The Designer as CEO

Armani was that rare creative visionary who also possessed formidable business acumen. He combined “the flair of the designer with the forensic attention to detail of the executive” , running a business that generated billions annually while helping make Italian fashion a global phenomenon .

His hands-on approach extended to every aspect of the business, from advertising to models’ hair . This perfectionism served him well, though he acknowledged the cost: “My only regret in life was spending too many hours working and not enough time with friends and family” .

The Man Behind the Legend: Personal Glimpses

Early Life and Formative Experiences

Giorgio Armani was born in 1934 in Piacenza, northern Italy, to Ugo Armani and Maria Raimondi . His childhood was marked by the hardships of World War II, including an experience where he dove into a ditch and covered his younger sister with his jacket during a plane attack . He later recalled that war “taught me that not everything is glamorous” .

Despite limited means, his parents possessed “an inner elegance,” and his mother’s sense of style shone through in clothes she made for her children . This early exposure to craftsmanship and beauty despite scarcity likely shaped his later design philosophy.

Love and Loss

Armani met his lifelong partner Sergio Galeotti in 1966 during a summer weekend at the Tuscan resort of Forte dei Marmi . Galeotti, an architect, became both personal and business partner, encouraging Armani to establish his own label and even selling his Volkswagen to raise seed capital .

Tragically, Galeotti died of AIDS in 1985 at age 40, leaving a distraught Armani to run the business alone . Armani later described their relationship as more than love: “It was a great complicity vis-à-vis life and the rest of the world” . When asked about his greatest career failure, Armani responded: “Not being able to stop my partner dying” .

Cultural Impact: Beyond the Catwalk

Hollywood and Red Carpet Revolution

Armani fundamentally changed red carpet culture through strategic relationships with Hollywood. His big break came when he dressed Richard Gere in 1980’s “American Gigolo” , a film that essentially served as a feature-length advertisement for Armani’s aesthetic .

This Hollywood connection continued for decades, with Armani dressing stars including:

· Cate Blanchett
· Jodie Foster
· Leonardo DiCaprio
· Sophia Loren
· Julia Roberts

His pioneering embrace of celebrity dressing made him a household name in America long before his peers recognized the value of red-carpet exposure .

Sports and Beyond

Armani’s interests extended beyond fashion to sports—he owned the Olimpia Milano basketball team  and designed uniforms for the Italian Olympic teams in 2012, 2016, and 2020 . He also launched EA7, a sports apparel range inspired by Ukrainian soccer player Andriy Shevchenko’s jersey number .

Tributes and Reactions: A Global Legacy

The response to Armani’s passing demonstrates his enormous impact across fashion, business, and culture:

· Donatella Versace: “The world has lost a giant today. He made history and will be remembered forever.”
· Italian Prime Minister Giorgia Meloni: “With his elegance, sobriety and creativity, he was able to bring luster to Italian fashion and inspire the entire world.”
· Venice Opera House La Fenice: “Giorgio Armani is not just a name but a universal language of elegance, sobriety, and creative strength.”
· His employees and family: “In this company, we have always felt like part of a family. Today, with deep emotion, we feel the void left by the one who founded and nurtured this family with vision, passion, and dedication.”

Table: Key Milestones in Giorgio Armani’s Life and Career

Year Event
1934 Born in Piacenza, Italy
1954 Began working at La Rinascente department store
1966 Met lifelong partner Sergio Galeotti
1975 Founded Giorgio Armani S.p.A.
1980 Dressed Richard Gere in “American Gigolo”
1985 Sergio Galeotti passed away
2002 Appointed UNHCR Goodwill Ambassador
2008 Purchased Olimpia Milano basketball team
2021 Named Grand Officer of Order of Merit of Italian Republic
2025 Passed away at age 91

The Future of Armani: Succession and Sustainability

One of the most pressing questions following Armani’s death concerns the future of his empire. As the sole shareholder of his company, Armani maintained tight control until the end . In a recent Financial Times interview, he mentioned preparing a gradual handover of responsibilities to collaborators including “Leo Dell’Orco, the members of my family and the entire working team” .

Potential heirs include:

· His sister Rosanna
· Two nieces and a nephew working in the business
· Long-term collaborator Leo Dell’Orco
· A foundation

In his autobiography “Per Amore,” Armani vowed that his company would endure: “There will be an Armani after Armani” . The coming months will reveal how this promise manifests in the fashion landscape.

Lessons for Star and Shield: What Armani Teaches Us About Legacy

At Star and Shield Clothing, we recognize that Giorgio Armani’s passing offers profound lessons for any clothing brand that aspires to longevity and impact:

1. Substance Over Spectacle

In a world of fleeting trends, Armani proved that timeless elegance ultimately triumphs. His philosophy that “elegance is not about being noticed, it’s about being remembered”  aligns with our own commitment to creating pieces with enduring value beyond seasonal fads.

2. Authenticity Above All

Armani remained true to his aesthetic vision despite industry pressures to conform to passing trends. This commitment to authenticity resonates with our belief that true style emerges from genuine self-expression rather than blind trend-following.

3. The Power of Narrative

Armani understood that clothing tells stories—about the wearer, about culture, about possibilities. His designs enabled people to project their best selves to the world, a mission we share at Star and Shield.

4. Independence as Integrity

By maintaining control of his company, Armani preserved his creative vision without compromise. While our scale differs, we respect this commitment to artistic integrity over rapid expansion.

Conclusion: The Eternal King

Giorgio Armani’s physical presence may have left us, but his impact on how we dress, how we see ourselves, and how we move through the world remains immeasurable. He demonstrated that true style isn’t about ostentation but about authentic expression—a principle that guides our philosophy at Star and Shield Clothing.

As Armani himself once said: “I’m never satisfied. In fact, as someone who is forever dissatisfied and obsessive in his search for perfection, I never give up until I’ve achieved the results I want” . This relentless pursuit of excellence—balanced with timeless elegance—ensures that King Giorgio’s legacy will continue to influence fashion for generations to come.

“Elegance is not about being noticed, it’s about being remembered.” – Giorgio Armani


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