Tag: Bape

Nigo’s $35,000 loan in 1993 birthed a streetwear empire that would sell for $2.8 million in 2011, only to later be valued at a potential $2 billion. This rollercoaster defines the volatile journey of A Bathing Ape—a masterclass in hype, cautionary tale of overexpansion, and blueprint for enduring brand building. In the ever-changing world of…