Tag: Brand Strategy

By Star and Shield Clothing Research Team Before Supreme, BAPE, or Fear of God, there was Wu-Wear—the iconic streetwear brand born from the Wu-Tang Clan’s legendary influence on hip-hop and urban culture. One of its most memorable anthems, Cappadonna’s “Wu-Wear (The Garment Renaissance)” (1998), wasn’t just a song—it was a cultural manifesto celebrating the Clan’s…