Intellectual Property
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Behind the Aesthetic: The Corporate Machinery Protecting Ye’s Fashion Empire
By Star & Shield Clothing Fashion Blog Behind the stark silhouettes, experimental sneakers and constantly evolving YZY aesthetic sits something far less visible but equally important: a network of corporations, trademark registrations, attorneys, filing deadlines and intellectual-property disputes. For Ye, the artist formerly known as Kanye West, fashion has never been simply about garments. The…